We no longer have patience for friction. Users expect content to start the...

https://qqpipi.com//index.php/The_Frictionless_Fantasy:_How_Contactless_Payments_Changed_Entertainment_UX

We no longer have patience for friction. Users expect content to start the second they tap through fast loading, backed by smart personalization that serves up exactly what they want next. If an app makes us wait or feels generic, we just bounce.