Traditional rank tracking is dead. Google’s AI Overviews have triggered a 30%...

https://mike-wiki.win/index.php/The_Death_of_the_SERP:_Redefining_Search_Visibility_in_the_AI_Era

Traditional rank tracking is dead. Google’s AI Overviews have triggered a 30% CTR drop across Europe and pushed us into a zero-click reality. You cannot rely on static rankings when users no longer need to visit your site