The 2026 search landscape isn’t about chasing algorithms—it’s about proving ROI...

https://penzu.com/p/a7dbf7db306dba70

The 2026 search landscape isn’t about chasing algorithms—it’s about proving ROI through technical rigor. We’ve audited the top European agencies to see who is actually mastering DMA-compliant tracking and SGE integration, rather than just talking about it