Suppressing negative news—or pushing it to the second page of Google—is a...

https://highstylife.com/why-does-one-bad-headline-outrank-all-my-good-press/

Suppressing negative news—or pushing it to the second page of Google—is a temporary band-aid that often leaves your reputation vulnerable. If that story is still live, a single search or a shared link can bring the controversy right back to the top