Short brand names work better for digital gaming because they fit neatly into...

https://deansmasterjournal.hexaforgey.com/posts/why-a-short-name-can-still-fail-if-the-interface-and-tone-are-messy

Short brand names work better for digital gaming because they fit neatly into mobile headers and look clean as app icons. They’re easier to say and remember, which helps players talk about the game and find it online faster