Search engines crave consistency, so keeping your NAP—Name, Address, and...

https://www.bookmark-xray.win/when-your-business-information-is-inconsistent-across-the-web-google-struggles

Search engines crave consistency, so keeping your NAP—Name, Address, and Phone—identical across every directory is a foundational ranking signal. When your details match everywhere, Google trusts your location data and promotes your profile