Rank tracking is obsolete. With zero-click search and a 30% EU CTR drop post-AI...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is obsolete. With zero-click search and a 30% EU CTR drop post-AI Overviews, static reports are useless. You need live dashboards and schema-first content to own AI visibility