Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop...

https://fair-wiki.win/index.php/Is_It_Better_to_Build_In-House_AI_Search_Monitoring_or_Buy_a_Tool%3F

Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop in organic CTR as AI Overviews fuel a massive rise in zero-click searches. Relying on stale monthly reports is a recipe for failure