Personalization is no longer a bonus—it’s how digital experiences work today....

https://www.pfdbookmark.win/personalization-is-no-longer-a-nice-to-have-it-s-what-users-expect-from

Personalization is no longer a bonus—it’s how digital experiences work today. From streaming services suggesting shows you'll actually enjoy to fitness apps adapting workouts to your pace, these tailored touches save time and make using apps smoother