국내 탈모인구가 늘면서 이를 악용한 과장 마케팅에도 주의가 요구된다. 한국구매자원이 발표한 `탈모 관련 제품 및 서비스 문제점 개선방안` 보고서의 말을 인용하면 탈모 방지 샴푸는 약사법상 `탈모 방지`와 `머리카락의 굵기 증가` 이외에 다른 광고 문구를 쓸 수 없다.
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셀프 소셜미디어 마케팅 서비스를 공급하는 ‘SNS헬퍼’에서는 확 쉽고 서둘러 인스타좋아요늘리기가 가능하다. 팔로워 더불어 클릭 몇 번으로 늘릴 수 있을 것입니다. 업체 지인은 “25시간 주문처리가 가능하며, 다양한 SNS채널의 활성화를 저렴한 자본으로 할 수 있어 마케팅 비용절감에 도움이 완료한다”고 전했다.