Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop...

https://www.random-bookmarks.win/rank-tracking-is-obsolete-eu-search-is-seeing-a-30-ctr-drop-thanks-to-ai

Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop and a surge in zero-click searches. If you only track keyword positions, you are missing the full picture