Most SEO agencies are still stuck in the blue-link era while Google is moving...
https://magic-wiki.win/index.php/Beyond_the_Keyword:_How_Minuttia_Delivered_7M_Impressions_and_200%2B_Conversions_for_Toggl
Most SEO agencies are still stuck in the blue-link era while Google is moving to AI Overviews. If your current partner isn't optimizing for citations and structured data, you’re missing the boat