Measuring AI search is tough because responses are non-deterministic and...
https://www.tumblr.com/weepingmountainzealot/815696906090168320/why-do-off-the-shelf-tools-treat-ai-overviews-like
Measuring AI search is tough because responses are non-deterministic and plagued by extreme geo variability. You can’t rely on traditional tracking when answers change based on location and model state. That’s why top teams are building custom stacks