European SEO is shifting. Builder-operators win by building proprietary tools...

https://chancesexpertwords.wordpress.com/2026/05/04/the-european-shift-why-agency-reinvestment-beats-ad-spend/

European SEO is shifting. Builder-operators win by building proprietary tools and rigorous research. For clients, this changes the playbook. Stop vetting agencies by their pitch decks. Start auditing their engineering output