Define your target audience and set clear, measurable ambitions for every one platform
https://jaredtvsa066.theglensecret.com/social-media-marketing-101-for-small-businesses-platforms-posts-and-profits
Define your audience and set clean, measurable desires for both platform. Tailor content to their wishes, and center of attention on metrics that map to gross sales, leads, or loyalty instead of shallowness stats.