Before choosing a host, look past the marketing fluff. Prioritise genuine...

https://aijourn.com/what-to-look-for-in-a-web-hosting-provider-and-what-they-offer/

Before choosing a host, look past the marketing fluff. Prioritise genuine server speed for your visitors and rock-solid uptime to keep your shop open. Check that security features like SSL and backups are standard, not paid extras